2 0 - 2 0 2 4 A C T I V I T Y R E P O R T

The professional market,

a strategic growth driver

The Professional and Semi-professional markets represent a major strategic focus for Groupe SEB,

whose ambition is to become a reference player. A world leader in professional automatic espresso

coffee machines, the Group intends to apply the same recipes for success to the Culinary segment,

across all the iconic brands in the portfolio.

Beverages

Groupe SEB entered the Professional

market in 2016 with the acquisition

of the WMF Group, giving it global

leadership in automatic espresso

machines through the WMF and Schaerer

brands. Groupe SEB has six production

sites worldwide manufacturing cold

beverage and coffee machines.

Automatic espresso coffee

Filter and traditional coffee

Cold beverages

Construction

of the Shaoxing hub

The Shaoxing hub in China provides

a concrete response to Groupe SEB’s

rise in the Professional sector.

Under construction in 2024 this

new industrial site will focus on

innovation and will specialize

in manufacturing professional

coffee machines It will enable

the development of new product

categories in line with the PCM

Professional Coffee Machine

rampup strategy The goal is to

provide new ranges at competitive

prices and strengthen the Groups

position in the booming Chinese

market

A new generation of professional

beantocup coffee machines specially

designed for the North American Market

the Schaerer Coffee Soul C prepares hot

or cold coffee at just the push of a button

This customizable and connected machine

with cutting edge technology produces

superior quality coffee

Schaerer Coffee Soul C

A 60m

investment outlay

No. 1

Professional

automatic coffe

machines

The business is divided into

three categories:

The Professional business accounted for

around 12% of the Group’s sales in 2024,

making it the best year for Coffee sales on

record. In this business, services account

for up to 30% of revenue (maintenance,

repairs, spare parts, etc.).