5

STANISLAS DE GRAMONT,

Chief Executive Officer of Groupe SEB

Going faster,

further, with

greater impact

2024 has been a year of change.

A year in which we not only returned to

strong growth but, most importantly, a year

in which we decided to move faster. To be

bolder. To do things differently.

We posted organic growth of 5%, driven

by renewed energy in our longstanding

markets and strong-growth regions alike.

Demand has returned in Western and

Eastern Europe, North America and Brazil.

Even in China, Supor successfully held its

position in an environment that remains

challenging. As a result, our Consumer

business grew by 6%, proving that a local

footprint, our brands’ strength and the

quality of our products are, as ever, our

best assets.

Meanwhile, the Professional segment

continues to gain ground. Our cookware

brands, made even stronger this year with

the addition of Lacanche and La Brigade

de Buyer showcase French excellence in

kitchens the world over Were building

far more than a catalogue here its a

comprehensive offering designed for the

most exacting chefs restaurateurs and

professionals And its paying off

Our growth is of no value unless it has a

sound foundation Thats why we have lost

no time in investing in our industrial and

logistics capacity In China with a new

professional equipment hub in Shaoxing

at the heart of a strategic ecosystem

In France, with a logistics center in

Bully-les-Mines, and from 2025, another in

Til-Châtel: 60,000 m² for faster and more

efficient shipping throughout Europe.

Innovation is still our driving force. Not

at a merely surface level, but innovation

that provides solutions, simplifies and

anticipates. In 2024, we launched more than

25 products designed with our consumers,

accommodating real-life uses, constraints

and expectations.

Each innovation also integrates our strong

standards for sustainability, reparability

and environmental impact.

Because today, innovating means thinking

for the long-term.

Our ambition is not limited to products.

It affects our entire value chain. In 2024

we updated our ESG roadmap, with a

clear resolve: to reduce, reuse, rethink.

In practical terms that means less

virgin plastic more recycled materials

redesigned packaging and rethinking sales

and service models

But this would all be meaningless without

the men and women who are this Groups

lifeblood Our joint achievements are made

possible by their commitment talent and

desire to move forward

Im proud of what we accomplished in 2024

And even more enthusiastic about whats

to come Because I know that we have

the energy the vision and the team to go

further Faster And always with a greater

impact

Interview with the Chief Executive Officer