1 9

ROWENTA, 140 years

of consumer service

The German brand Rowenta is

celebrating 140 years of innovation

dedicated to performance, making

the user experience easier, faster

and more enjoyable. Ever since it

was founded by Robert Weintraud,

whose name gave rise to the acronym

Rowenta, the brand has been making

life easier for consumers around the

world with its design-driven products

for the home:

• floor care: canister, handstick

and robot vacuum cleaners,

with or without bags, and

multifunctional vacuum cleaners

• home comfort: air purification,

ventilation, heating, spot cleaners;

• linen care: steam irons, steam

generators, garment steamers;

• personal care: hairdryers,

hair trimmers.

As the French market leader in

vacuum cleaners, Rowenta asserts its

position as front runner by combining

performance and accessibility. This

energetic and inspirational brand has

transformed routine tasks formerly

viewed as chores into enjoyable

activities, thanks to customized

technology adapted to consumers’

real needs.

IMUSA, a beloved

Colombian brand

for 90 years

A pioneer in the aluminum then the

plastics industry, with its revolutionary

resins, and more recently small domestic

appliances accessible to low-income

households, Imusa has played a key role

in culinary development in Colombia. For

its 90th anniversary, it is celebrating its

know-how by inviting employees’ families

into the kitchen for an open day, and also

through a TV commercial giving pride of

place to its customers, who have become

valued ambassadors. An innovative brand

with strong regional roots, Imusa holds a

special place in Colombians’ hearts for its

social engagement through the Imusa-

Samurai Foundation, Taller de Sueños,

whose mission is to combat the exclusion

of vulnerable populations.