14
OF PASSION FOR
In 2022, Groupe SEB celebrated the 165
th
anniversary of a generational French business that has become a world leader
in Small Domestic Appliances: 165 years of passion for innovation, industrial know-how and commitment to making
consumers’ everyday lives easier and more enjoyable, and contributing to better living… today, across the world!
Groupe SEB has built on its strong foundations to craft an enduring future. We look back at a family success story.
ANCESTRAL KNOW-HOW IN THE INDUSTRIAL AGE
In 1857 in Selongey (Burgundy), Antoine Lescure,
a travelling tinker, decided to set up a tinsmithery
workshop to make saucepans, buckets, watering
cans and funnels. His son acquired a stamping
press at the 1900 World Fair in Paris, enabling
him to cold-form iron and start mechanized pro-
duction. Stamping then became the family firm’s
specialty!
The Lescures’ ambition was to design robust
items that were easy to handle and use, and to
manufacture them in large quantities to keep
costs down. In 1944, the tinsmithery work-
shop became SEB Société dEmboutissage de
Bourgogne a name that pays tribute to the com
panys trade and historic home
From tinsmith of the past to pioneer of repara
bility in the present day Groupe SEBs culture
has successfully preserved the strong values and
ancestral knowhow that have driven its commit
ment to making products that are reparable for
15 years at a reasonable price
OPERATING
IN 150 COUNTRIES
11 PRODUCTS
SOLD EACH
SECOND
WORLDWIDE
INNOVATION!
MORE THAN
30,000 EMPLOYEES
32 BRANDS
A Story About Passion
Groupe SEBs global innovation
center located at its world
headquarters in Écully France
and home to centers of excellence
that seek to identify technological
trends and anticipate their
integration into the products
165 YEARS