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RECREATING THE PERFECT
“COFFEE MOMENT” AT HOME
WMF has seized an opportunity in a
rapidly growing market: that of designing
a premium automatic coffee machine for
domestic use. More than just a product,
WMF Perfection sets the scene for a new,
high-performance range manufactured at
the Mayenne factory, the only manufacturer
of automatic coffee machines in France.
This machine is the result of a synergy be-
tween cutting-edge technology and a desire
to enhance the user experience. Let’s take
a closer look at the details that make this
machine so exceptional:
Elegance and durability
Contemporary, understated design in
Cromargan
®
, a particularly robust and
durable stainless-steel alloy.
Maximum convenience
A large touchscreen, front access to all
parts and self-cleaning circuits guarantee-
ing simplicity for the user.
Perfect customization
Each profile can be fine-tuned with a mul-
titude of settings to suit every preference:
flavor intensity, quantity of water, with or
without milk, etc.
THE “PERFECT MOMENT”
WITH DIANE KRUGER
WMF partnered with
German-American
actress Diane Kruger
for the launch
of this new model.
She embodies WMF’s
values in every
respect: timeless and
elegant, sophisticated
and cosmopolitan,
bold yet affable.
Exceptional beverage
quality
WMF’s Double Thermoblock technology and
Aroma Perfection system provide precise
control of temperature and flavor during
preparation.
WMF PERFECTION AT A GLANCE:
• Sophisticated design
in Cromargan
®
• Advanced sound insulation
technology for silent use
• Up to 18 pre-set drinks
and 16 user profiles
• “Hygiene” certification
by TUV Rheinland
• Made in France
• “Reparable for 15 years
at a reasonable price” pledge
A RICHER CUSTOMER JOURNEY WITH WORLD OF COFFEE
To support the WMF Perfection launch the brand has created
an entire realm focusing on coffee with World of Coffee
an experiencebased hub for all coffeelovers whether
professional or retail customers The concept store beckons
the customer into a multisensory world where they can test
this iconic new automatic coffee machine and taste the drinks
it makes They can also discover a wide range of related
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WORLD OF COFFEE
LOCATIONS WORLDWIDE
products, sold separately: traditional filters, electric milk
frothers filterholders spoons glasses and cups as well
as superior quality coffee beans
In addition to being a point of sale World of Coffee offers a
space for training and skills transmission to teach and share
the culture of good coffee A premium customer service is
also available
The concept stores are being rolled out in the main Western
European markets as well as Turkey and the United Arab
Emirates The promise of expertise that knows no borders
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WORLD OF COFFEE
LOCATIONS IN GERMANY