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A NEW MILESTONE IN GROUPE SEB’S B2B OFFERING
JUICING UP
ACQUISITIONS WITH
ZUMMO!
In July 2022, in a fast-growing market, Groupe SEB announced the acquisition of the Spanish company Zummo, which
will expand and diversify Groupe SEB’s professional offering.
THE BENCHMARK FOR AUTOMATIC JUICE
EXTRACTORS
Zummo was founded in Valencia in or
ange country in 1992 For three decades it
has been a leading name in appliances for
pressing and processing fresh fruit and veg
etables Its aim is to create the perfect fresh
juice While everpopular freshly squeezed
orange juice remains one of its specialties
its founder Rafael Olmos has been keen to
diversify the offering to keep up with chang
ing demand
A YOUNG AND ZESTY BRAND!
With a strong base of 130 employees and nu-
merous distributors overseas, the business
continues to expand into new markets such as
apple juice, which is very popular in Germany
and the United Kingdom, for example. Today,
Zummo has more than ten product families:
professional citrus juicers for the hospitality
trade, juice extractors, vending machines, cen-
trifugal juicers, etc.
It is counting on pioneering technologies, such
as the absence of contact between orange peel
and pressed juice, to develop a major compet-
itive edge in this fast-growing B2B segment.
Groupe SEB intends to capitalize on Zummo’s
proven experience to pursue its ambitious
strategy in the professional sector.
We are delighted with the acquisition
of Zummo which will enable GroupeSEB
to accelerate development in the
professional sector a fastgrowing and
profitable market The global demand
for these fresh fruit juice machines
is wellestablished Moreover these
products are very complementary to
our Professional Coffee business and
create a true ecosystem for all our
customers in this sector
Thierry de La Tour dArtaise
Chairman of Groupe SEB
Operating in more than
100 COUNTRIES
worldwide
130 EMPLOYEES
of whom 15 work
in experimental research
and development
OFFICES SHOWROOM
WAREHOUSES AND
PRODUCTION SITES
based in Valencia Spain
MORE THAN 10
product families
In 2022, the professional services
business represented 9% of
Groupe SEB’s global sales, i.e.
€725m. 90% of these sales were
in the Professional Coffee sector,
automatic espresso machines
and professional filter coffee
combined.