15
DIVERSIFYING IN ORDER TO GROW…
In a French society looking for comfort and
modernity, SEB made a new name for it-
self with the launch of the Super Cocotte
in 1953. Safe, attractive, efficient, fast and
robust, it was an instant and resounding
success and marked a turning point for the
company. While preserving the culinary ex-
pertise that made it famous, SEB embraced
the Small Domestic Appliances market and
continued to grow. Tefal and Calor were the
first two French brands acquired by SEB
before it became Groupe SEB in 1973. The
Group continues to expand through numer-
ous acquisitions worldwide, particularly in
emerging markets.
Groupe SEB has not only diversified its
footprint, but also its product ranges, using
innovation to drive progress!
It is developing increasingly innovative
products for the entire home, with a holis-
tic approach to continuous improvement.
This encompasses major societal trends: a
return to home cooking, the use of recycled
materials, reparability, recyclability, etc.
…AND ENTER THE PROFESSIONAL MARKET
The 2016 acquisition of WMF added two
highly regarded brands, WMF and Schaerer,
to Groupe SEB, and made it world leader in
professional coffee machines in a rapidly
expanding market. Diversification continued
in the professional sector with the creation
of a Hotel division and the acquisition of
Krampouz, leader in its sector and inven-
tor of the professional crepe machine. In
July 2022, the Spanish company Zummo,
world leader in automatic juice extractors,
was also added to Groupe SEB’s portfolio.
Driven by strong ambitions in a profitable
and fast-growing market, the profession-
al services business now represents 9% of
Groupe SEB’s global sales. Professional
coffee machines, both automatic espres-
so machines and professional filter coffee
preparation represent 90 of the seg
ments sales
DIP INTO GROUPE
SEB’S 165-YEAR
HISTORY!
To celebrate this anniversary,
Groupe SEB has created several
original ways to allow as many peo-
ple as possible to learn all about
its entrepreneurial and industrial
adventure, which continues to pro-
mote French excellence every day.
SEB DISCOVERY
A website dedicated to Groupe
SEBs history through an immer
sive experience Two people evoke
the most memorable facts about
the Group and its brands in an
audiovisual presentation availa
ble in two languages French and
English
THE PODCAST
A shorter version that retraces
Groupe SEBs existence narrated
by one of Tom Cruises French dub
bing actors It is also available in
English and German
DID YOU KNOW
The renowned CocotteMinute
is still produced at the historic
Selongey factory It celebrates
its 70
th
anniversary in 2023