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UNFILTERED INNOVATION
Founded in 1892 in Berne, Switzerland,
Schaerer is rooted in a unique area of
expertise. Specializing firstly in medical
equipment (operating tables and equip-
ment for sterilization and disinfection), in
1924 Maurice Schaerer’s company started
to draw on its extensive engineering know-
how to explore new territory that of profes
sional coffee machines
The firms expertise in steam and metal
processing was crucial to a certain agili
ty and breathed new life into the world of
coffee the brand put the emphasis on the
technological dimension of products to
make them increasingly efficient In addition
to the PIC hand doser in 1957 considered to
be the first automatic coffee machine the
brand sparked a small revolution in 1993
with the launch of a robust plastic perco
lator which is still a showpiece amongst
Schaerer coffee machines to this day
Technology was used to enhance flavor in
cutting-edge coffee machines. In 1996, the
Schaerer Ambiente offered hot water at
the press of a button, and a choice of five
coffee specialties. This opened the door to
markets in Japan, Poland, Great Britain, the
Netherlands and the United States.
AN ALLROUND FLAVOR EXPERIENCE
Schaerer takes its customers needs seri
ously introducing ever more sophisticated
products The slogan We love it your way is
key to the brands philosophy of offering
customized solutions In 1999 the company
opened its own Coffee Competency Center
in Zuchwil a skills and training center
for passing on its century of knowhow to
customers partners and employees This
has boosted the perception of coffee as a
multisensory experience to be enjoyed cup
after cup with particular attention to flavor
After 130 years Schaerer continues to in
novate and remains a global benchmark
in its sector
On April 26, 2022, 250 employees at the Zuchwil
facility joined Thierry de La Tour d’Artaise and
Groupe SEB’s Board of Directors to mark
Schaerer’s 130
th
anniversary. In his speech,
Groupe SEB’s Chairman paid tribute to the
know-how and capacity for innovation of
this centenarian brand that has successfully
reinvented itself over the years–a dynamic that
has underpinned the company since the very
beginning.
ZUCHWIL CELEBRATES
130 YEARS
OF EXCELLENCE
Operating in 77 COUNTRIES
380 EMPLOYEES
19000 M
factory in Zuchwil
More than 25000 MACHINES
manufactured in 2022