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EMPLOYEE PORTRAITS
#SEBF
The Groupe SEB community is made up of men and
women driven by a shared passion for innovation and an
entrepreneurial drive for new projects. This dynamic has
been encouraged by the Group since its origin! Over time,
as Groupe SEB has developed worldwide, a global team
has emerged… We meet four of the Group’s employees!
If I were a product, I would be…
The Tefal One-Pick-Pot-Pan.
This wok pan/frypan/saucepan can cook any-
thing! Millennials love it for its versatility.
If I were an innovation, I would be…
Big data!
If there’s one thing I’ve learned over my 15 years
of experience in marketing, brand advertising
and digital marketing, it’s that it’s essential to
keep an overall perspective and to interpret
data streams correctly to achieve better per-
formance.
What makes me proud to be part
of Groupe SEB…
Whatever the brand or the product, I’m proud to inno-
vate every day to make our consumers’ lives easier. The
innovations we develop go beyond design or technology.
My best experience within Groupe SEB…
To celebrate Tefal’s 25th anniversary in Korea we de-
veloped a campaign that was totally unprecedented
for the industry: we opened a pop-up Tefal shop on
one of the metaverse’s largest platforms. This project
helped us reach out to millennials, as well as offering
our loyal customers a new purchasing experience.
The enthusiastic response (61,490 views and an in-
crease in sales) goes to show that you have to be bold
to get ahead!
Raye KOOK,
Marketing and Communications
Manager (Seoul, Korea)
If I were a brand I would be
Imusa
A brand were very fond of in
Colombia Its part of our national
heritage
My best experience within
Groupe SEB
Contributing to improving the
Cajicá factorys energy efficiency
A highlight of my career when as
an engineer I discovered my lead
ership qualities to carry out the
project to a successful conclusion
We reduced energy use by 27 over
three years Im proud to be doing it
again at the Rionegro factory this
time
My qualities andor personal
expectations for work
Passion ambition leadership
An anecdote
There was a change of manage
ment at the Cajicá factory in 2019
At the time I was challenged to
broaden my field of action to new
areas for me such as quality secu
rity and the environment That was
the start of a career advancement
that led me to the energy efficien
cy project and today maintenance
management at the Rionegro fac
tory
Fabio DIAZ,
Maintenance Manager
(Rionegro, Colombia)
A Story About Passion