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A GLOBAL CITIZEN COMMITMENT
• A SECOND LIFE FOR
IT EQUIPMENT IN GERMANY
WMF donated 545 IT and mobile de-
vices (laptops, printers, screens,
etc.), weighing a total 1.5 tons, to the
AfB group. Europe’s largest disabil-
ity-friendly company, AfB trains and
employs people living with disability
to give a second life to professional
computer equipment. In all, 26% of
the equipment was sold or donated to
partner nonprofits.
• TWO NEW SCHOOLS IN CHINA!
Supor has funded the building of two new schools in China, in Hebi (Henan) and Honghe
(Yunnan), each with places for 141 pupils. To mark the opening of these schools, more than
twenty of the brand’s employees took part in sports, cookery workshops and art activities
with the children over a two-day period. Since the initiative started in 2006, 28 schools have
been opened throughout the country, mainly in rural areas.
• IMPROVING ACCESS TO
DRINKING WATER IN COLOMBIA
Within the scope of a partnership with
the Imusa-Samurai “Taller de Sueños”
Foundation and the The Social Water
nonprofit, 500 Colombian families from
the Chocó region have gained access
to drinking water. The Foundation do-
nated 500 buckets and the nonprofit
installed water purifiers able to elimi-
nate 99.99% of bacteria.
• COMING TO THE AID OF DISASTER
VICTIMS IN BRAZIL
In concert with the Arno-Rochedo Foun-
dation, employees of Groupe SEB in Brazil
rallied for the launch of the SOS Petrópolis
and SOS Recife operations in February and
May respectively, to provide assistance to
the victims of the diluvian rains that devas-
tated these two regions. Essential supplies
were collected funds raised and the Group
provided small domestic appliances to the
Brazilian Red Cross and other humanitarian
organizations
• TRAINING THE TINTEROS IN COLOMBIA
As part of the Tinteros de corazón program,
the tinteros – street coffee vendors– were giv-
en a two-month training course in managing
their business, health & safety, and customer
service. This has helped 200 tinteros, whose
circumstances are particularly unstable, to
improve living conditions for themselves and
their families.
CHARITY WEEK JOINING FORCES AGAINST
SOCIAL EXCLUSION
Food toys and clothing drives at the sites to help those in need
Funds raised for local charitable organizations working to make life easier
for the elderly and people with disabilities
Shared meals and handson cookery workshops
Auctions entertainment and competitions
Employee participation in community days and workshops
Employees
from 75 SITES
and 43 COUNTRIES
participated
in Charity Week