34
SEB ALLIANCE:
INVESTING IN THE FUTURE
SEB Alliance, Groupe SEB’s corporate venture arm, continued to invest in 2022 in line with the Group’s ambitions in three
major fields of innovation: the connected world, well-being and sustainable development. In 2022, SEB Alliance’s total
investment amounted to 250 million euros, representing an increase of over 65% compared to 2021. Groupe SEB is aiming
for investment of 300 million euros by 2025.
AN ENDURING PARTNERSHIP
WITH INVESTMENT FIRM BLISCE/
In May, SEB Alliance invested in blisce/, the
B Corp-certified responsible investment
firm founded by Alexandre Mars.
Groupe SEB was particularly impressed
by blisce/’s investments in positive im-
pact businesses. This investment is not
only complementary in terms of position-
ing, it also paves the way for working with
American start-ups specializing in the
direct-to-consumer sector, by support-
ing their development and contributing
the Group’s knowledge of consumers and
markets.
As part of this budding collaboration,
SEB Alliance acquired an indirect interest
in Too Good To Go, France’s most popular
anti-waste app, with a wide presence in
Western Europe and North America. This
investment is consistent with one of Groupe
SEB’s key focuses, and a significant issue for
society today: the fight against food waste.
“We are delighted that Groupe SEB has
joined our investors. There are clear
synergies and mutual benefits between
blisce/ and SEB Alliance, both with
regard to our shared expertise in the B2C
sector and our international perspective
and footprint. Our relationship, built
on collaboration and trust, will be
beneficial for the businesses in which
blisce/ invests each year.”
Alexandre Mars,
Chairman and founder of blisce/
ITEN
MICROBATTERIES TO IMAGINE
TOMORROWS SMALL DOMESTIC APPLIANCES
In October Groupe SEB invested in ITEN a French business specialized in
the manufacture of revolutionary microbatteries and twice winner of the
World Innovation Competition Their fully integrated production process from
ecodesign to manufacturing echoes the Groups CSR strategy and emphasis
on the continuous improvement of its products Their technology for solidstate
lithiumion microbatteries with no heavy metals 100 recyclable recharge
able and with a particularly long lifespan promises a bright future for small
domestic appliances while fighting against resource depletion This investment
coincided with the companys production scaleup giving it two additional
factories in France and thereby allowing it to produce hundreds of millions of
microbatteries per year
SEB Alliance
invested since its creation
€250m
A Story About Commitment