35
TEFAL
IN THE LOOP!
With nearly 350 million products sold
worldwide each year, Groupe SEB is
aware of its impact and is committed
to concrete measures supporting a
circular economy. While there exist
national networks for the recovery
of electric appliances, there are no
specific channels for collecting and
processing used cooking utensils
(pots, pans and saucepans), even
though they are 80% recyclable
on average. Pioneering, Tefal has
establish an extensive logistics and
territorial network for the responsible
management of product end-of-life.
TEFAL AT THE HEART OF A VIRTUOUS CIRCLE
On discovering that 60 of used pans were
thrown away with household waste Tefal
pioneered instore recycling operations It
has led this initiative over the last decade
first in France and then ten other countries
These efforts are built on collaboration
between the Group specialized recycling
companies Excoffier Recyclage and
partner distributors Consumers are
invited to drop their old products off at a
store in exchange for a discount coupon for
a new item pots or pans in 100 recycled
aluminum After collection the used pots
pans saucepans casserole dishes and
stewpots are sorted and the materials
separated and crushed before being
reincorporated in the manufacture of new
products
A LOOK BACK AT THE CAMPAIGNS IN 2022
A NEW COUNTRY IN THE LOOP
In Australia Tefal launched a first recycling
initiative with the Myer department stores
In all 14 stores took part in the operation
and 683kg of used items were collected The
program coincided with the launch of the
new Tefal LOV range of cast iron casserole
dishes made from 97 reclaimed metal
• RECYCLING WITH A CLICK
In France, Tefal launched a unique online recycling operation in partnership with
Cdiscount and La Poste: each Cdiscount customer who bought a product from
Tefal’s “La Recyclée” range received a 50% refund on its price if they sent in their
used pots, pans, saucepans or metal baking tins.
In-store operations were rolled out in partner stores throughout the year: Leclerc
(partner from the outset), Carrefour, Auchan, Système U, Cora and BHV.