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2021 half-year sales and results
Following the success of the IXEO / Men in Black operation, Tefal is renewing its partnership with SONY Pictures in Australia for the launch of the most recent Charlie’s Angels movie.
The latest blockbuster from Sony studios — which will be released at the end of December in Australia — is the ideal opportunity to show IXEO on the big screen. How can you look your best while saving the world? Charlie's Angels can count on IXEO !
After an initial successful campaign for the release of Men in Black International — the video had more than 420,000 views in Australia, with more than 200 in-store activations — SONY is renewing its trust in the brand by providing the rights to associate the film with IXEO..
This new on- and off-line campaign that began at the end of November (and goes until the beginning of January) is a great way to boost Tefal's visibility and growth in Australia. It will also feature a Facebook contest on the theme "Share your worst ironing experience" with a chance to win Sony wireless headphones. As a bonus, consumers who buy the IXEO will receive 2 tickets to see the movie in theaters!
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