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Groupe SEB Bulgaria awarded twice on IAB Digital Mixx Awards 2020

Le 30 juin dernier s’est tenue à Sofia la cérémonie de la cinquième édition des « IAB Digital Mixx Awards 2020 ». Le Groupe SEB Bulgarie, avec son agence locale guts&brainsDDB, a reçu 2 prix pour la campagne de lancement des aspirateurs robots Rowenta Smart Force. Les prix ont été remis en présence de plus de 150 invités et la vidéo de la cérémonie a été visionnée plus de 1500 fois en 24 heures sur la page Facebook de l'IAB. / Groupe SEB Bulgaria awarded twice on IAB Digital Mixx Awards 2020

On June 30th, the ceremony of the fifth edition of the IAB Digital Mixx Awards 2020 was held in Sofia. Groupe SEB Bulgaria, together with their local agency guts&brainsDDB, received 2 prizes for the Rowenta Smart Force robot vacuum cleaners’ launch campaign. The prizes were awarded in the presence of over 150 guests and the video from the ceremony had more than 1500 views in 24 hours on the IAB Facebook page.

IAB Bulgaria is the largest association of media, agencies and technology companies responsible for digital business in Bulgaria and each year, they award the TOP digital campaigns.

The Rowenta Robotoholics were the stars of the awarding ceremony with the two prizes: the Gold position for the Best Video Campaign and the Bronze position for the Best Brand Awareness Campaign! Entitled “Robotoholics: The unsung heroes at home”, the campaign was praised for its creative and simple approach and its well-built strategy. 

Video Case Study Robotoholics