Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
05:40 pm (CET)
9-month 2021 sales and financial data
From stocks of unsold or discontinued products, these sets have been given a second life thanks to the teams in charge of donations but also the WMF training teams. A total of 16 nurseries and day-care centers benefited from 624 cutlery sets.
In cooperation with the Vocational Training Specialist, work-study students at WMF volunteered to distribute the products and allow the children to quickly start using the new cutlery and learn the right gestures.
At the nurseries Evangelische Kindergarten Niemöller and Kinderhaus der kleinen Siedlungsstrolche, the sets are proving very popular there for snack breaks and cookery days. A snack box is also given as a welcome gift to new arrivals. In Weiler, the donations served as Christmas gifts for the children. The educators were extremely grateful: " We really appreciate this very valuable donation. A children’s cutlery set also has a great deal of emotional value and we and the children are all delighted with it". St. Sebastian's day-care center has its own chef, so food is an important subject and the new cutlery will be a nice surprise for the children. The Oberlin day-care center was also delighted because, until now, the children had to use adult cutlery. Now they will be able to learn how to use a fork, knife and spoon correctly. Finally, the nursery Waldorf Kindergarten in Geislingen acknowledges this donation and the quality of the WMF products: cutlery was donated 30 years ago and is still in use today!
The distributions took place in strict compliance with the sanitary measures related to the coronavirus: the students handed over the donations without any direct contact with the children and educators without marring this great moment of sharing and pleasure.
SEE ALL NEWS