Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
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9-month 2021 sales and financial data
WMF achieved the first place in the product design category for its efforts in enhancing design value base on the philosophy of “Design is an attitude towards products and consumers” at the 26th Best Brand & Package Design Awards, co-hosted by The Korean Institute of Cultural Product & Design and The Korea Economic Daily on Jan15th.
The WMF pots & pans range ‘Function 4 Advanced’ was highly acclaimed for its innovative and timeless design. These Korean exclusive products are the renewed version of ‘Function 4’, one of the global best-selling products of WMF. Groupe SEB Korea changed the red colored silicon that covers around the lid of the pot to Cromargan stainless steel to meet Korean consumers’ needs. It allows consumers to use it more easily, whilst still experiencing the timeless design and German high- technology. On top of that, ‘Function 4 Advanced’ also has great moisture control function with 4 different types of holes in the lid, perfect for Korean cuisine such as steamed fish dishes that need delicate moisture control for soft texture and deep flavor.
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