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WMF won the Grand Prize for Product design in Korea

WMF achieved the first place in the product design category for its efforts in enhancing design value base on the philosophy of “Design is an attitude towards products and consumers” at the 26th Best Brand & Package Design Awards, co-hosted by The Korean Institute of Cultural Product & Design and The Korea Economic Daily on Jan15th.

WMF remporte le prix du Design Produit Corée

The WMF pots & pans range ‘Function 4 Advanced’ was highly acclaimed for its innovative and timeless design. These Korean exclusive products are the renewed version of ‘Function 4’, one of the global best-selling products of WMF. Groupe SEB Korea changed the red colored silicon that covers around the lid of the pot to Cromargan stainless steel to meet Korean consumers’ needs. It allows consumers to use it more easily, whilst still experiencing the timeless design and German high- technology. On top of that, ‘Function 4 Advanced’ also has great moisture control function with 4 different types of holes in the lid, perfect for Korean cuisine such as steamed fish dishes that need delicate moisture control for soft texture and deep flavor.