Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
In 2016, Groupe SEB completed the acquisition of the German group WMF, world leader in automatic professional coffee machines and German leader in cookware. This acquisition represents a new building block in Groupe SEB’s development. It allows the Group to strengthen its position significantly in small domestic equipment, particularly in Germany. It is also an excellent opportunity to enter the highly attractive professional coffee machine market.
Established in 1853, the WMF (Württembergische Metallwaren Fabrik) Group developped around three activities: professional coffee machines, small domestic equipment and equipment for the catering industry.
Over the years, it has forged strong positions for itself:
• In professional coffee machines, it is the undisputed leader – with a 28% market share, it is well ahead of the number two.
• In cookware, WMF is the clear leader in Germany with a 20% market share.
In 2016, WMF achieved sales of €1.1 billion, of which 70% were in Europe (48% in Germany), a steady increase supported by an extensive product offer, exceptional design, perfect features and superior quality. WMF also relies on a multichannel distribution strategy including a strong network of 200 own-brand stores and 800 shop-in-shops in Germany, Austria and Switzerland, which successfully promote the brand image and sales.
Sales: €1.100m +4.2%
8 production sites, including 6 in Europe
5 700 employees, including 3 300 in Germany