Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
02:30 pm (CET)
General Meeting
05:40 pm (CET)
2024 Half-year sales and results
9-month 2024 sales and financial data
After irons and steam generators, vertical garment steamers are the third key category in linen care. Although it is still little established in Europe, this category is undergoing rapid expansion in Asia and is already very well-established in North America, where Rowenta is a key brand, with a full range of compact steamers, with or without valet, and exclusive accessories such as the vertical curtain etc.
To meet the increasing demands of consumers in this category and to strengthen our positions in this rapidly expanding market, the Group has launched: Instant Compact, a full range of five compact steamers.
Ready in 60 seconds, the Instant Compact has a powerful steam performance and its wide triangular head rapidly smooths and cleans all types of fabric without causing any damage. Easy to store thanks to its telescopic pole* and ergonomic carrying handle, it makes life easier with clever accessories* (hanging hook, brush etc.).
Instant Compact also stands out thanks to its “Press & Steam” system*, a unique vertical stand in PTFE coated glass fibre which holds the garment in place during steaming, making it easier to use.
Launched in China in April under the Supor brand, Instant Compact will be launched under the Tefal brand in Korea in May and then in other countries in September.
* Depending on model
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