Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
Finding a home after many years of searching and waiting is a victory. But how to equip a house without a budget? Emmaüs Défi has come up with an ingenious idea by working with organizations and businesses.
La Banque Solidaire de l’Equipement ("socially-responsible equipment bank") was created in 2012 by Emmaüs Défi to cope with solidarity-related requests.
Numerous individuals turn up at Emmaüs Défi thrift shops with a letter from a social worker of the City of Paris requesting aid to equip their homes with goods of vital necessity. As the quality of the collection process failed to respond to these requests on a consistent basis, Emmaüs Défi created La Banque Solidaire de l'Equipment (BSE) by forming partnerships with businesses based on donations of new equipment. BSE beneficiaries are welcomed in a special area, organized to look like a model apartment, to buy equipment at a modest price that is then delivered to their home.
The Groupe SEB Fund has donated cooking products and small household appliances to BSE since its creation, with 3300 families having benefited. In 2016, the Groupe SEB Fund supported the implementation of BSE in Lyon.
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