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Coffee, a global phenomenon


Better anticipation


BETTER ANTICIPATION OF CONSUMER DEMAND IS ABOUT DETECTING TRENDS, INTERPRETING USER BEHAVIOR AND IDENTIFYING THE SMALL DOMESTIC EQUIPMENT OF THE FUTURE.

Coffee

 A global phenomenon

Coffee is an international drink par excellence. Traditionally consumed in Europe and North America, genuine enthusiasm for this new black gold is emerging in Asia, and China in particular.


Whether enjoyed at home, at a restaurant or on the go, major trends are developing and affecting both the professional coffee market and the mass market:

Café, nouveau phénomène de mode
  • Very rapid growth in coffee consumption in China;
  • A boom in specialist coffee shops, which require machines that are easy to use, productive and offer consistent quality;
  • An increase in consumer demand for quality coffee, preferably beans, and the development of a real “barista” culture;
  • Demand focused on a variety of drinks based on coffee and fresh milk: latte, macchiato, cappuccino etc.;
  • A craze among young professionals, who are embracing coffee as a fashion trend: latte art, lessons, competitions, sharing on social networks etc.;
  • Consumption on the go, often in urban centers.

In this buoyant context, Groupe SEB is confirming its determination to continue its expansion in the professional coffee sector with fully automatic, filter and hybrid machines. It is also continuing to diversify its range of individual coffee makers, with a strong focus on espresso machines.

  • Over 180 billion liters of coffe cunsumed per year
  • + 10% per year Market for individual coffee machines with integrated grinder
  • 45 % of coffee orders are coffee to go (in USA)
Expresso Krups Evidence

EVIDENCE, ALL ABOUT TASTE

Coffee lovers have become increasingly demanding when it comes to quality and the result in the cup. A coffee expert since 1846, Krups continues to expand its range with the launch of the Evidence. Designed for the ultimate homemade coffee experience, this automatic espresso machine makes the perfect coffee right down to the last detail, thanks to 15 different presets to suit every preference. And in the connected version, the experience is even better!

WMF Coffee Connect ou Schaerer Coffee Link

WMF, BEYOND PRODUCT

WMF has launched a digital revolution to connect its machines all over the world. To achieve this, it has introduced a central digital platform, which means all its professional coffee machines can be connected and customers can receive the information they need to improve their technical and sales performance.

This service, known as WMF Coffee Connect or Schaerer Coffee Link, will allow each customer to monitor consumer behavior and optimize their fleet of machines and their offer with a view to increasing sales and directly managing their after-sales service. This win-win situation will guarantee greater reliability for users and closer customer relations for the Group.

En France, le Groupe SEB est le partenaire exclusif de Nescafé Dolce Gusto. Ci-contre, la nouvelle machine Infinissima

NESTLÉ AND KRUPS: A HISTORIC PARTNERSHIP


Krups’ partnership with Nespresso began in 1991 and with Nescafé Dolce Gusto in 2006. The longevity of this success story is thanks to close collaboration and a mutual understanding of the objectives of both partners: Nestlé provides its understanding of consumers when it comes to coffee, whilst the Group contributes its expertise in small electrical appliances and the understanding of its retail clients. The positive synergies between the two companies have resulted in a strong partnership and continued business growth.

Travel mug Emsa Tefal

COFFEE TO GO: DELICIOUS COFFEE THAT RESPECTS THE PLANET

The success of Emsa travel mugs – made available worldwide in 2018 under the Tefal brand and through its network – reflects a trend towards drinking coffee on the go, at any time of day. Thermos mugs are also an ecological alternative to disposable cups.

2019, the acquisition of Wilbur Curtis

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