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Our eco-design approach

Silence Force Cyclonic

Silence Force Cyclonic

The new Rowenta Silence Force Cyclonic has received the European 4A Energy label for its energy efficiency and its cleaning performance on both hard floors and carpets. The vacuum cleaner incorporates three highly efficient technologies: the EffiTech motor, the new P3WER GLIDE suction head, and an excellent dust re-emission control system.

It combines performance and ergonomics, while also delivering exceptional quietness thanks to its new Extreme Silence System, making it up to 8 times quieter than its 4A competitors (67 dB).

Gamme Natura

Natura RANGE

The Natura cookware range by Tefal is made from 100% recycled aluminum, for cooking that is not only healthy and delicious but also responsible and environmentally friendly. A fully eco-designed product.

Rowenta Silence Steam Extreme

Rowenta Silence Steam Extreme

The result of close collaboration between numerous internal teams across the Group over three years, Rowenta innovated and launched in 2015 the first steam generator made with plastic sourced from recycled household appliances. The casing of this steam generator is made entirely from recycled polypropylene, representing 16% of the product’s weight. Compared to virgin plastic, the recycled plastic used in its manufacture reduces the impact on global warming by nearly 70%.

The Rowenta steam generator is emblematic of a new research direction: since 2014, we have intensified our efforts to integrate recycled plastics into our products, including collaboration with recyclers to improve material quality, verification of regulatory compliance, injection testing and prototyping, and the launch of pre-series production.