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Acquisition of Swizzz Prozzz in Switzerland

Groupe SEB is pleased to announce the acqusition of the Swiss company Swizzz Prozzz, which specializes in mini hand choppers with high-performance multi-blade systems.

Until now, Swizzz Prozzz products have been licensed via various kitchen utensil brands, enjoying  great success; business represents proforma annual revenue of around €8 to 10 million.

Through this acquisition, Groupe SEB poursues its development in kitchen tools and utensils with simple, easy-to-use and affordable products, which are very complementary to its existing ranges.