Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
Groupe SEB is pleased to announce the acqusition of the Swiss company Swizzz Prozzz, which specializes in mini hand choppers with high-performance multi-blade systems.
Until now, Swizzz Prozzz products have been licensed via various kitchen utensil brands, enjoying great success; business represents proforma annual revenue of around €8 to 10 million.
Through this acquisition, Groupe SEB poursues its development in kitchen tools and utensils with simple, easy-to-use and affordable products, which are very complementary to its existing ranges.
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