Best Wishes!

Groupe SEB is expanding live streaming operations with its brands and is the first to have linked up with retail players via their sales websites. After Moulinex’s Grand Live event, Krups is launching its live shopping today, followed by Tefal’s “cooking show” scheduled on the occasion of the French “La Chandeleur” celebration (Pancake Day) on February 2nd.

Our two iconic brands Rowenta and Krups, both with a long-standing tradition in Germany and a high level of trust among German consumers, were honored several times this year – including being named “Superbrands Germany 2020/2021”. Rowenta and Krups are thus among the 100 best and strongest brands in Germany that convince through their quality, reliability and customer loyalty!

Groupe SEB has announced a new partnership agreement with Chefclub, the FoodTech brand which generated the strongest growth on social media worldwide in 2020, as well as the acquisition of a minority stake via its investment company, SEB Alliance.