Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
Groupe SEB Korea held “The 7th Tefal Charity Bazaar” on October 18 in partnership with Child Fund Korea, Korea's biggest child welfare organization. The bazaar was organized at Mugyo-dong, a busy place in central Seoul and attracted many people.
Groupe SEB Korea has been organizing this charity event for 7 years now in order to fulfill Groupe SEB’s global CSR mission and mark the anniversary of the Group’s presence in Korea. This charity bazaar has proved a success over the years by raising funds to help underprivileged children.
Tefal’s staff including Kay Paeng, Representative and Managing Director, volunteer to take part every year. All employees participated in the fundraising activity by selling Tefal’s key products such as frying pans, pots, vacuum cleaners, blenders and hair dryers at special prices.
Photographers and journalists covered the event generating a total of 67 articles in the press, with some of the articles featuring in major national and business dailies in Korea. They highlighted Groupe SEB’s ongoing commitment to the local community.
The launch of Tefal’s ‘Home Cooking Campaign’ in Korea was aligned with the “Charity Bazaar” event. This campaign aims to encourage people to feel socially valued and strengthen personal relationships through “home cooking”.