Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
Stiftung Warentest, Germany’s most important independent product test institute, awarded KRUPS Prep&Cook (Cuisine Companion in other countries) the highly coveted “Test Winner” designation after having conducted tests of “food processors with cooking function” for 5 months. Kenwood Cooking Chef and Kitchenaid Artisan Cook Processor are the joint test winners with Prep&Cook, while Vorwek’s Thermomix came in 4th in the competition.
Apart from the core features of the appliance in terms of preparation (blending, mixing, dough kneading, meat mincing, etc) and cooking, Stiftung Warentest has more particularly put emphasis on the reliability, the robustness and the silence of Prep&Cook.
Stiftung Warentest is a key driver of consumer choice in Germany, on which Groupe SEB Deutschland will base a full 360° communication package highlighting the test win and the newest line of accessories of Prep&Cook.
VOIR TOUTES LES ACTUALITÉS