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Effiwatts hair dryers earn the Solar Impulse label - Efficient solution

Conscious of our responsibility for taking climate action, Groupe SEB has placed environmental issues at the heart of our innovation strategy. The Effiwatts hair dryers are an example of our efforts to boost the energy efficiency of our products.

label solar impulse

The Effiwatts hair dryers have obtained the “Solar Impulse—Efficient Solution” label from the “Solar Impulse” foundation created by Bertrand Piccard (a Swiss psychiatrist and aviator, initiator of the “Solar Impulse”). This label is awarded by a committee of experts using a strict process to select 1,000 ecological solutions that are also profitable. A perfect reflection of Groupe SEB’s determination.

seche cheveux effiwatts

Since hair dryers typically consume a lot of energy, they were one of the first products that Group SEB worked on to improve energy efficiency.

And the research paid off! At the end of 2016, the Group introduced our exclusive Effiwatts technology in several Calor/Rowenta hair dryer models, offering high levels of performance and drying speed all while reducing energy consumption. This technology is now available in a dozen countries.




Watch the hair dryers in action:

To learn more, click here

seche cheveux effiwatts

Low-carbon target

Effiwatts hair dryers are eco-designed and affordable, showcasing Groupe SEB’s ambition to fight global warming and promote more responsible consumption.
More generally, the Group has committed to reducing our environmental impact by becoming carbon neutral by 2050. Reducing energy consumption is a key means of achieving this target.