Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
Reputation Institute, the world leader in reputation measurement and management, unveiled on October 25 the results of its annual RepTrak CSR ranking for France, its list of the top 50 companies with the best CSR reputation across all industries.
This survey is based on more than 38,000 ratings from a representative sample of the French population in the first half of 2018. The RepTrak CSR methodology measures public perception of the world's biggest companies in three key areas (out of seven in total): working environment, governance, and social engagement. The people interviewed, who are very familiar with corporate ecosystems, prioritized a clear, consistent, and transparent communication strategy. To be effective, CSR must be put into practice through specific actions and be clearly communicated to the greatest number.
With a score of 69.4, Groupe SEB is 4th in the general ranking (1 - Décathlon / 2 - Lego / 3 - Google). The Group stood out thanks in particular to our innovations in the circular economy (reparability, rentals, recycling, etc.).
With a score of 70.6 for our working environment, the Group was ranked third in the Workplace category.