Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
In an unprecedented event, inspired by Colombia’s Independence day celebration that took place on July 20th, both of our brands Imusa and Samurai, along with another 113 Colombian companies, joined forces to tell the country and its people: “Follow your heart: support what is ours”.
Given the current context, a great national initiative was launched to promote unity inviting all companies with local brands and production, to join forces and highlight the effort of those who, with their daily labor, contribute to the country’s growth. It became a heartfelt message that pursues awareness around the contribution of local companies and entrepreneurs to the country’s prosperity.
This movement identifies itself with a symbol that shows a heart with the colors of the country’s flag, a metaphor of optimism and hope, constantly reminding us that the best things emerge from the heart.
Imusa and Samurai are brands that have been present in the lives of the Colombian people for decades and both have great affinity with the country’s values. In addition, more than 90% of the products sold today come from local factories located in Rionegro (Antioquia) and Cajicá (Cundinamarca), providing employment to more than 900 Colombian people.