Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
05:40 pm (CET)
9-month 2021 sales and financial data
This year, Tefal is renewing its "You sort & we recycle" French operation. If you return your pots and pans to a Leclerc store, you'll get an immediate 50% discount on the "Responsible" range; the new range made of 100% recycled aluminum and manufactured in France. The aim is to boost brand awareness and position Tefal as a key player in the circular economy. To support this operation, Tefal is launching daily "Talk of the Town" (On en parle) radio broadcasts. These are short, educational messages highlighting the brand's values through the testimonies of experts and customers, followed by a systematic reference to the partner store. They're set to be broadcast on major French stations, such as Europe 1, RFM and RTL, as well as on over a dozen independent radio stations. Two other key events are scheduled for the year, in June and September.
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