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As part of its project to extend its logistics network, Groupe SEB has announced an investment in France, of 30 million euro for the construction of a logistics platform dedicated to the distribution of cookware for Western European markets. The platform should be operational by the first half of 2025.
The optimum location of this platform, determined by the barycenter between the industrial activity and Western European markets, is eastern France, close to Châlons-en-Champagne.
True to its local roots, Groupe SEB reviewed the possibility of locating this site in the historical region of the Côte-d’Or and selected a 13 hectare site in the area of Til-Châtel, to build a 60,000 m² logistics warehouse. Close to the barycenter, the motorway and the sites of Selongey and d'Is-sur-Tille, this location will boost the appeal and dynamism of the area as a basin of employment, notably within the framework of development of the industrial activity at the Is-sur-Tille site.
With 11 industrial sites located in France, Groupe SEB is very attached to French production in which it invests an average of €60 million each year.
Made in France is a strategic choice for our Group which has maintained 11 industrial sites in France and aims to combine agility with global industrial clout and proximity to consumption zones. This new platform at Til-Châtel will enable the centralization of supplies and will therefore optimize flows to our customers in France and Western Europe. As this year we celebrate the 70th anniversary of the Cocotte-Minute® created in Burgundy, Groupe SEB strives every day to showcase the French group's expertise throughout the world. We are proud to continue to contribute to boosting the economic appeal of the Côte-d’Or.
Thierry de La Tour d’Artaise, Groupe SEB CEO
An efficient logistics network is the key to guaranteeing the best deliveries to both our consumer and professional customers.
Thanks to this platform project in the Til-Châtel area, Groupe SEB is strengthening its logistics network to optimize the availability of its products for its customers, while at the same time rationalizing inventories. Pooling inventories of references shared among several Western European markets (France, Belgium, Germany, Switzerland, Austria, the Netherlands), on a shared platform, will enable us to reach our objective.
The location of this new platform, close to the barycenter of supply and delivery flows, will cut distances traveled and thereby reduce both Groupe SEB's carbon footprint and transport costs.
The platform project - key figure:
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