Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
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As a founding member of the Cité Internationale de la Gastronomie in Lyon, Groupe SEB is pleased to accompany its reopening with an exhibition retracing its 165-year history.
Through its history and its brands, Groupe SEB has always defended the values of taste and homemade cooking, as well as nutrition and health. It is therefore proud to accompany this reopening with a modern, fun and immersive concept that celebrates its historical and patrimonial heritage.
Thierry de La Tour d'Artaise, Chairman of Groupe SEB, is delighted with this reopening: "As sponsors, we reiterate our support for the Cité Internationale de la Gastronomie in Lyon to continue and bring this wonderful adventure to life. We are convinced that this new formula will find its audience. Groupe SEB is also delighted to be an integral part of this reopening by offering an immersive experience that celebrates its 165 years of existence."
The SEB Discovery project will allow visitors to live an extraordinary experience by diving into the history of Groupe SEB. The visitor will be accompanied by two guides presenting its evolution through 6 major periods of its history, starting in Burgundy in 1857. A real journey through time with unique settings for each period.
This immersive experience based on the projection of a film also includes the exhibition of 8 emblematic products of Groupe SEB, representing all the universes of the house in which it is present.
This exhibition will be held from October 20, 2022 to January 22, 2023.
This reopening of the Cité Internationale de la Gastronomie is organized around exhibitions, events and professional meetings. Three exhibitions will mark this new beginning, with which Groupe SEB has also associated itself, in addition to its SEB Discovery exhibition:
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