Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
On the 19th and 20th of April, Tefal and Moulinex were among the exhibitors of Egypt’s biggest and most popular food festival, where the local teams were happy to combine food with fun.
Cairo Bites brings together local, regional and international eating establishments and food-related businesses in a fun, warm and dynamic environment. This year, more than 20,000 visitors enjoyed the food, music, shows and cooking competitions.
In an open kitchen-like booth, Groupe SEB Egypt offered visitors different on-ground cooking and blending competitions, focusing on the use of the new So Optimal cookware range, the Actifry, a wide range of blenders and the Double Force food processor. Giant blenders and pots around the booth were a main point of attraction and practical gathering points. A kids’ area and a caricaturist also helped to keep the little ones occupied and offer families a nice souvenir.
The Tefal and Moulinex booth was a big success with its variety of activities and attractive giveaways for winners and visitors. With its modern look and feel, the event gave a new dimension to the brands.