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Groupe SEB Egypt at the « Cairo Bites » food festival

Groupe SEB Egypt at the « Cairo Bites » food festival

On the 19th and 20th of April, Tefal and Moulinex were among the exhibitors of Egypt’s biggest and most popular food festival, where the local teams were happy to combine food with fun.

Cairo Bites brings together local, regional and international eating establishments and food-related businesses in a fun, warm and dynamic environment. This year, more than 20,000 visitors enjoyed the food, music, shows and cooking competitions.

Groupe SEB Egypte participe au festival gastronomique « Cairo Bites »

In an open kitchen-like booth, Groupe SEB Egypt offered visitors different on-ground cooking and blending competitions, focusing on the use of the new So Optimal cookware range, the Actifry, a wide range of blenders and the Double Force food processor. Giant blenders and pots around the booth were a main point of attraction and practical gathering points. A kids’ area and a caricaturist also helped to keep the little ones occupied and offer families a nice souvenir. 

The Tefal and Moulinex booth was a big success with its variety of activities and attractive giveaways for winners and visitors. With its modern look and feel, the event gave a new dimension to the brands.