Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
On December 12, more than 500 top executives attended the E-volution awards ceremony, held at the Athenaeum InterContinental Athens. This event recognizes best practices in e-commerce and business.
This year, Groupe SEB Greece took on the challenge of entering the competition and won silver award for its 360° Integrated Communication Strategy (offline & online) for the Tefal Ingenio cookware range in the “Omnichannel Communication Strategy” segment of the Digital communication & marketing category. The gold award was given to Philip Morris Int. (Papastratos Co.) for IQOS.
For the past 8 years, trade magazine Marketing Week and Boussias Communications have teamed up with ELTRUN (the Athens University of Economics and Business) to organize the E-volution awards, the annual celebration of Greek e-commerce. Greece’s best digital agencies entered the competition. In each category, jury members scored the entries using an online evaluation system and the awards were based on the competitors’ scores.