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Groupe SEB invests in StoreBound, reinforcing its presence in the American housewares market

Groupe SEB is pleased to announce that it has signed an agreement to take a majority stake in StoreBound, owner of the Dash brand of Kitchenware, which has emerged as the top choice among health-conscious consumers in America. The transaction is expected to be completed by July 31st, 2020. 

Le Groupe SEB investit dans la société StoreBound / friteuse DASH

Founded in 2010, StoreBound develops housewares focused on better living under brands including Dash, Sobro, Chef Geoffrey Zakarian and others, and distributes its products through top-tier US retailers off-line et on-line.  

In just 8 years, StoreBound has built the largest organic social media following in the US industry, attracting notably over 1-million Instagram followers, earned billions of marketing impressions, and product distribution in North & South America, Europe and Asia.

The thermoelectric Cooler Drawer Sobro

The company has launched over 200 products through a strong omnichannel distribution model, combining offline retail, e-commerce and social media.

StoreBound’s sales have been increasing rapidly, amounting to over $100M in the past 12 months. Headquartered in New York City, the company employs around 50 people. StoreBound was recognized on the INC List of Fastest Growing Businesses for 4 consecutive years and in the Top 100 of the Entrepreneur 360 List in 2019.