Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
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Groupe SEB is pleased to announce that it has signed an agreement to take a majority stake in StoreBound, owner of the Dash brand of Kitchenware, which has emerged as the top choice among health-conscious consumers in America. The transaction is expected to be completed by July 31st, 2020.
Founded in 2010, StoreBound develops housewares focused on better living under brands including Dash, Sobro, Chef Geoffrey Zakarian and others, and distributes its products through top-tier US retailers off-line et on-line.
In just 8 years, StoreBound has built the largest organic social media following in the US industry, attracting notably over 1-million Instagram followers, earned billions of marketing impressions, and product distribution in North & South America, Europe and Asia.
The company has launched over 200 products through a strong omnichannel distribution model, combining offline retail, e-commerce and social media.
StoreBound’s sales have been increasing rapidly, amounting to over $100M in the past 12 months. Headquartered in New York City, the company employs around 50 people. StoreBound was recognized on the INC List of Fastest Growing Businesses for 4 consecutive years and in the Top 100 of the Entrepreneur 360 List in 2019.
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