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2021 half-year sales and results
Tefal is an emblematic brand widely associated with crêpes by the French public thanks to its star products and major successful partnerships. This year, Tefal aimed to create a buzz by making Chandeleur a digital HIGHLIGHT with an innovative livestream campaign: the Chandeleur Marathon. On February 2, several top influencers will host a series of live crêpe-themed challenges, with a special guest who’s always ready to take on even the craziest challenges – Stéphane Plaza, one of the France’s favorite TV host! A great opportunity for Tefal to enhance its image and appeal for the young/Millennial target.
The delicious schedule for the day includes:
Find the video teaser by clicking here (only in french)
Did you know that Krampouz means “crêpe” in Breton? That makes it the perfect brand for an unforgettable Chandeleur!
This year, Krampouz is doing something new as it highlights its classic Billig crêpe maker, created in 1981, on Instagram. The goal? Increasing its visibility and name recognition during a key time of year and building its community. To do that, Krampouz has developed several targeted partnerships, particularly with leading influencers, for a campaign with Billig makers to win and great visibility through communities like Bretagne Tourism (Instagram @bretagnetourisme), Les gourmands disent d’Armelle (Instagram @lesgourmandsdisentdarmelle) which is focused on baking, Camille (Instagram @cam.lmp8) 2019 winner of the M6 show Le Meilleur Pâtissier* and more.
To complete the campaign, Krampouz is launching a special competition on its Instagram and Facebook accounts.
* French culinary TV show
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