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Groupe SEB partner of SIRHA Lyon 2021

Sirha Lyon 2021 chefs en train de cuisiner

Present in 150 countries, Groupe SEB is proud to support the SIRHA, which has become one of the world's leading culinary and pastry events. 

As part of the 20th edition of the SIRHA, which will be held this year in Lyon from September 23 to 27, Groupe SEB will supply small electrical appliances to the SIRHA Chefs and the teams competing in the Bocuse d'Or Pastry World Cup. 
Food processors, blenders, juice extractors and kitchen scales will be made available to the candidates to help them prepare their recipes with accuracy, precision, and success!

Thierry de La Tour d'Artaise, Chairman and CEO of Groupe SEB, declares:

For a worldwide Group like ours, it is a great source of pride to accompany the teams who have come to defend the colors of their countries. The values of transmission, excellence and innovation promoted by the Bocuse d'Or and the World Pastry Cup are in unison with those that the Group has defended for more than 160 years.