Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
Groupe SEB is pleased to announce that an agreement has been finalized with its Indian partner to acquire the remaining 45% stake of Maharaja Whiteline. After the acquisition of 55% of the capital in December 2011, Groupe SEB will thus hold 100% of the company.
Groupe SEB takes full control of Maharaja Whiteline