Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
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Provisional 2021 sales
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2021 Annual results
First-quarter 2022 sales and financial data
Located at Ecully, in the Rhône region (69), at the Groupe SEB world headquarters, the new global innovation center has just been opened. It comprises six centers of excellence, a multidisciplinary hub and an innovation strategy team.
The new facility is dedicated to the creation of disruptive innovation concepts and collaborates with Business Units to develop product offerings for all of the Group’s brands.
The creation of a center of excellence dedicated to observing and understanding consumer behavior, at a very early stage in the process, is a priority strategic business activity which Groupe SEB intends to strengthen. Whether through the Culinary Observation Center, the Living Lab or anthropological resources, the Innovation Division has the available capacity to increase its knowledge of our consumers in conditions that are as close as possible to real-life.
These behavioral studies increase understanding of the physical use of a product or service. This enables the Group to develop concepts which will capture future consumer trends.
The building is also home to centers of excellence designed to determine technology trends and anticipate their integration into our products.
One example is data processing. The latter deploys new technologies (algorithms, etc.) and provides valuable information, helping us to anticipate consumer needs and personalize our solutions in product design and related services.
In this respect, teams will analyze consumer data to compare them with other factors (leisure, centers of interest, eating habits, allergies, etc.). As such, our teams will be able to suggest personalized services and products that fit consumers’ lifestyles and momentary needs. This data processing will improve and enhance the consumer experience. It will also strengthen brand preference through community engagement as well as fueling consumers’ urge to discover more services.
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