Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
Groupe SEB received the Circular Economy Award at an official ceremony held on November 29, 2016 in Lyon as part of the Pollutec show. The third edition of the event, organized by the Circular Economy Institute, rewarded exemplary initiatives in six categories, including the "Business in Transition" category, for which the Group was in the running. The Group is proud to receive the prize, which recognizes its commitment to the circular economy and, in particular, its reparability policy.
The Group is a pioneer in the field, and its highly innovative reparability policy has since 2008 been informed by the leitmotif "Repair rather than throw away". Because this approach benefits both the consumer (economic interest) and the environment (reduced resource consumption and waste), the Group did not wait for the vote on the law against obsolescence to campaign for the extension of the service life of its products. Following a trial phase carried out with two brands in 2015, Groupe SEB announced in early September that it was extending its ten-year reparability policy internationally with the following brands: Seb®, Rowenta®, Moulinex®, Calor®, Krups® and Tefal® (for small electrical appliances and pressure cookers).
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