Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
The Swedish retail chain Elon held its yearly 4-day trade fair in Örebro for its 350 stores. During a ceremony attended by 650 people from the industry, Groupe SEB received the prestigious « Best supplier for small domestic appliance » award.
This award highlights the strong leading role Groupe SEB has taken within SDA in the Nordic countries, with its entrance into new categories. Groupe SEB is one of Elon’s privileged suppliers and the outlook is very promising.
The Elon Expo trade fair is an opportunity for all the retail chain’s sales people to interact with suppliers. Many of them visited the Groupe SEB booth and showed great enthusiasm, especially towards vacuum cleaners and WMF products.