Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
Unconventional, innovative design is one of the secrets behind the success of Nescafé Dolce Gusto single serve coffee machines, and the new Drop machine is no exception.
Touch to create
Launched worldwide this September, the new KRUPS model has a striking and attractive shape, inspired by a drop of coffee. The Drop also offers a sophisticated and user-friendly touchscreen interface, which allows coffee lovers to choose between seven dose levels. And thanks to its 15 bars of pressure, Drop allows to realize up to 30 drinks such as professional-taste coffee, delicious teas and gourmet hot chocolates.
With so many assets and a strong advertising support, Drop is set to become the next iconic Nescafé Dolce Gusto high-end coffee machine.