Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
Groupe SEB just launched in Colombia a new line of Imusa cookware products called Talent Master. An innovative promotional campaign focuses on the company’s role as Heat Master.
The Talent Master range’s new technology offers 3 key benefits that make Imusa the Heat Master. The first is the thermo signal that changes color to indicate the perfect moment to start cooking. The second is the heat diffusing base, which allows the heat distribution to be uniform. And the third is the high resistance of the Triforce Gold non-stick coating.
Talent Master counts 18 references in the main department stores, specialized stores and Imusa Home & Cook stores in Colombia. Additionally, they will be present in all the Andean Cluster countries (Ecuador, Panama, Guatemala, El Salvador, Dominican Republic and Puerto Rico).
SEE ALL NEWS