Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
The new InfinyForce range sold under the T-Fal brand in Mexico and the IMUSA brand in Colombia
With premium yet competitive positioning, they offer more sophisticated features and technology with a metal-look finish and, for the first time, automatic programs offering exceptional results in the blending processes.
In addition, aligned with Groupe SEB global offering in blenders, they also introduced exclusive patented blade technology to the Latin American market. POWELIX blades are three times more efficient thanks to a combination of resistance, cutting performance and perfect vortex mixing.
The flagship product of this range is the InfinyForce Automatic Pro, our premium model with 6 blades, a 700 W power rating and 7 automatic programs: food processor, sauce, soup, puree, juice & smoothie, frappe & ice crush and automatic clean.
The range has 6 SKUs that are available for sale from October 2018. The InfinyForce 6 blades range is the new challenger in Mexico and Colombia for 2019 and will have ATL support to amplify brand and product awareness!