Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
Groupe SEB is revolutionizing linen care with IXEO. IXEO is inaugurating a new category of "all-in-one" products that fit seamlessly into the home, combining ironing and wrinkle removal with a fully adjustable ironing board and a portable option.
IXEO is the only product of its kind, with three benefits:
IXEO was also designed as a furnishing or decorative product, with sleek styling and new colors that break the rules of linen care. This new category primarily targets technology and design lovers, usually modern young professionals who live in cities.
After Western Europe in the second half of 2018, IXEO will launch in the first half of 2019 in the United States, Canada, and the Middle East, then in Korea, Hong Kong, and Singapore. Depending on the market, it will be sold under the brand Rowenta, Tefal, or Calor.