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IXEO, the new all-in-one solution


Groupe SEB is revolutionizing linen care with IXEO. IXEO is inaugurating a new category of "all-in-one" products that fit seamlessly into the home, combining ironing and wrinkle removal with a fully adjustable ironing board and a portable option. 

IXEO is the only product of its kind, with three benefits:

  • Efficient, thanks to its ironing technology
  • Practical, with its small size, built-in ironing board, and 45-second heat-up time
  • Ergonomic, with a fully-adjustable board that is ideal for shirts, and a very lightweight iron

IXEO was also designed as a furnishing or decorative product, with sleek styling and new colors that break the rules of linen care. This new category primarily targets technology and design lovers, usually modern young professionals who live in cities.

After Western Europe in the second half of 2018, IXEO will launch in the first half of 2019 in the United States, Canada, and the Middle East, then in Korea, Hong Kong, and Singapore. Depending on the market, it will be sold under the brand Rowenta, Tefal, or Calor.