Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
The new Lagostina website is now on line : www.lagostina.it
A fountain of youth for the brand which uses modern tools and integrated communication means as videos, which are the most representative tools, used both in the points of sale within personalized space and available on the website, and social networks.
There’s a host of features to enhance the services the website provides, such as: an « how to choose your product » guide; a dedicated session to present Lagostina activation on the territory (events with chefs and bloggers, kitchen school partnerships and lessons) and online (digital contest); a « recipe session »; a store locator. Most of the product pages have a video recipe, a video tutorial, a video how to or a cooking technic video.
Thanks to a good search engine strategy to boost the launch, the website is having excellent results: +176%* of new accesses, and +188%* of unique visitors (*versus october 2013).