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"Le Grand Live" by Moulinex

What will be happening ? There will be a week of cookery programs using the Companion and Cookeo Touch hosted live by chefs or celebrities from the world of cookery and social media with Moulinex ambassadors and consumers cooking at home - all at the same time. The sessions will be hosted by Alison Petit, the Group Influence & Community Manager, who will be in direct contact with consumers via social media.

Moulinex le Grand Live

Moulinex will invite French consumers to come together and cook at 6:30 pm on weekdays and 11:30 am at the weekend. There will be a special guest every day. Cyril Lignac will kick off on the Monday followed by Chef Fred and Mimi Cuisine, Noémie Honiat (a Top Chef finalist), top influencer Natoo (5M subscribers on YouTube) as well as Camille Maury (winner of Objectif Top Chef).

The operation has already started with consumers being recruited via our social media. Out of 1,000 candidates who signed up in September, seven were picked based on the following criteria : product familiarity and affinity, engagement with the Moulinex community and video interviews.

Stay connected and check out Moulinex's Facebook and Instagram accounts every day from November 2 to 8.

This trendsetting event in the vanguard of digital technology is in total alignment with Moulinex's goal to get even closer to its customers. The Group is continuing to accelerate its digital transformation by means of an original and inspirational initiative.
Social, Influence & CRM Group Leader