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We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
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Last May, Arno launched its new electric pressure cooker on the Brazilian market. This innovation is not only a new product but overall a new system that allows to prepare a delicious meal in a single "click", safely and unattended.
It's ideal for those looking to make flavorful meals in a practical, easy-to-use appliance. The Arno electric pressure cooker is available in two sizes (2.5 and 4.8 liters), with a digital touchscreen and 11 safety systems. It offers 16 programs for all kinds of recipes, and its nonstick pot ensures more even cooking and easy cleaning.
To further boost the experience, consumers get a regularly updated App called "Receitas na Pressão por Arno" that already has more than 100 recipe ideas!
A social media campaign accompanies this launch with the support of a social community on Facebook where consumers are the protagonists! The community “Receitas na Pressão’’ will initially count on content creators to nourish the page with organic content and enhance interaction with consumers. All the activations will be amplified by a squad of digital influencers.
www.arno.com.br
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