Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
The new Tefal Multicook & Stir, which was launched in October 2018 in the Ukraine and Russia, has proved very popular with consumers. Its stirring paddle and spherical bowl ensure that food is properly cooked through.
The tests carried out in Russia in March 2018 already proved conclusive:
A digital campaign has been rolled out to support the Multicook & Stir launch since December 2018. More than 100,700 individual visitors to the website were recorded in the space of two months with an average viewing time of 3 minutes 22. The successful campaign will be extended to run during the first quarter of 2019.
Multicook & Stir will be launched in Australia in March and Canada in September.
SEE ALL NEWS