Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
2015: strong growth in sales throughout the year
The global macroeconomic environment remained contrasted in 2015, with a good performance from most mature markets, a deterioration in the large emerging countries (Russia and Brazil in particular), and great tensions in certain parts of the world.
Exchange rates remained extremely volatile, marked on one hand by a substantial depreciation in some currencies (including the Russian rouble, Brazilian real, Colombian peso and Ukrainian hryvnia) and on the other hand by a strong rise in the US dollar and Chinese yuan against the Euro.
Against this backdrop, Groupe SEB posted an excellent year in 2015, with vigorous revenue growth, confirmed quarter after quarter. At €4,770 million, sales were up 12.1%, of which 8.0% on a like-for-like basis. Business remained brisk in the fourth quarter, up 9.3%, of which 7.2% on an organic basis, despite tougher market conditions in Brazil and Russia, as anticipated.
This robust growth was healthy, generated by all regions and all product categories. It reflects a highly dynamic core business driven by many champion products as well as an important flow of loyalty programmes organized in partnership with major retailers. It was also fueled by increased investments in growth drivers, especially at the end of the year.
The sales growth of 12.1% (€517 million) breaks down as follows:
Provisional sales - 2015