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The new WMF Kineo cutlery set has been honoured with the prestigious Red Dot Award: Product Design 2020 as “Winner Best of the Best”. The WMF brand’s new Kineo design language, which was introduced for the first time at this year’s Ambiente, has been awarded first prize in one of the most internationally renowned product design competitions.
The Red Dot Award: Product Design was first created in 1955 and is now one of the largest design competitions in the world. Together with its jury, it determines the best product designs of the year in 49 categories and acts as a globally recognised and coveted seal of quality for excellent design. The “Red Dot” is only awarded to products that can convince through excellent quality design.
“We’re delighted to have been recognised as Best of the Best for the product design of our new WMF Kineo cutlery set. This Red Dot Award emphatically underlines the WMF brand’s position once again as a manufacturer of premium products with high design standards. The fact that this award was in recognition of a product from our brand-new design line WMF Kineo also sends out a very strong message about our expertise,” comments Martin Ludwig, Senior Vice President International Strategy & Product Creation of the WMF Group, on winning the Red Dot Award 2020.
WMF Kineo creates a special dining experience. The cutlery originates from the new Kineo design language, which stands for the beauty of contrasts. Inspired by modern architecture and with polished facets, Kineo combines contrasting symmetrical and asymmetrical lines to create a harmonious experience for the eyes and hands. Besides its sophisticated, yet bold and modern look, the new WMF Kineo cutlery also fits perfectly and ergonomically in the hand. And thanks to the patented Cromargan protect® surface finish, these permanently beautiful and durable cutlery items add a decorative touch to the table.
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